Employer branding: why should I apply it to my company?

The image that a company projects to the market when it decides to hire a new employee for its workforce is known as employer branding. In addition, this concept includes the reputation of any brand among its current employees and potential candidates for the jobs offered.

Any company, regardless of its size and sector, must work on its employer branding, especially if it does not want to be overtaken by the competition. Nowadays, future candidates use social networks to learn about the situation and opinions of a company. If you want to know what employer branding is and how to apply it to your company, don't miss this article!

What is the objective of employer branding?

Employer branding is the reputation earned by a business as an employer. It is also influenced by the beliefs and visions of the people who know a brand and the services it offers. Its main objective, therefore, is to position it as a desirable place to work, to attract and retain as much talent as possible.

It is an action that is included in the outbound marketing strategy, as it is a way of showing the world how a business works. All those who have an impressive employer branding have opportunities for professional development and attractive long-term benefits. 

The keys to employer branding in IT Recruitment

At Eucalypto Group we are experts in IT Recruitment, an area specialized in offering the best recruitment options to professionals in the technology sector. Digitalization has transformed employer branding into a key element for attracting young talent and retaining experts in the sector. Therefore, we are aware of the importance of showing what employer branding consists of and recognizing how to apply it to the characteristics of your company.

On the other hand, technology companies have to deal with the goal of building a strong reputation. On the other hand, candidates are looking for companies that offer a competitive salary, professional growth opportunities, collaborative work environment and projects where they are involved. Structuring employer branding allows businesses to maintain fluid communication with candidates and avoid developing network red flags in the company to be the best choice.

Benefits of employer branding when you are looking for a job

Using a solid employer branding strategy offers several advantages for businesses, especially during a recruitment process. Candidates must receive positive feedback about your company in order to send the resume and initiate the hiring process. To do this, the hiring business must make a good impression from the first contact.

In addition, structured employer branding ensures that candidates develop a positive experience from application to final onboarding. However, this process does not end here, as you should try to set loyalty objectives, as employees tend to be more loyal in companies with a strong reputation. The main advantages of strong employer branding are:

• Talent attraction: companies with a good reputation attract high-quality candidates.
• Reduced recruitment costs: less need to invest large amounts of money in recruitment campaigns.
• Employee retention: satisfied and committed employees tend to develop a sense of belonging.
• Increased productivity: a positive and motivating work environment improves employee performance.

How to apply it to your company?

To develop an employer branding strategy in your company, you must focus your efforts on achieving the proposed objectives in record time. Therefore, the steps you should follow are:

• Define the employee's value proposition: study what your value proposition is as a company and ask yourself why a candidate would want to work with you.
• Communicate values and culture: make sure that all employees and potential job candidates are aware of the mission, vision and brand values.
• Enhance the employee experience: influence from a positive work environment, offer promotional options and competitive benefits.
• Use social media and employment platforms: share both content and job offers through digital channels - employee success stories also bring benefits!
• Analyze feedback: actively listen to your employees and candidates to identify areas for improvement and adjust your strategy.

Tips to improve it in your company

Putting the theoretical concepts of employer branding into practice in your company is perhaps the most complicated part of the process. Therefore, below we will show you what you can do to incorporate this technical action to your brand.

• Encourage transparency: being honest and developing open communication with candidates improves the image projected by the company.
• Promote professional development: offer training programs and professional growth opportunities for your employees.
• Reward performance: celebrate the achievements and efforts of your staff.
• Create an inclusive culture and take care of your employees' well-being: implement activities that balance employees' work and personal lives.

Thanks to employer branding, we will be able to attract and retain the talent we have in the company, improve production records and create a positive work environment. From Eucalypto Group we offer you help to implement these strategies in your business and attract the best staff for your company. It is a way to obtain medium and long term benefits.

Do you have any experience with employer branding? Share your ideas in the comments! If you need more information or advice, don't hesitate to contact us through our website, we are here to help you!